What Are Backlinks? Backlinks are links your website gets from other websites. They’re called “backlinks” because they “link back” to your website. People use backlinks to visit other relevant pages. And search engines use backlinks to: Follow to the linked page. And understand its contents. Recognize that the linked page is likely reputable. And may … Read more
In the competitive world of healthcare e-commerce, having an exceptional website is no longer enough. To truly stand out and drive targeted traffic, you must master the art of off-page SEO, specifically building quality backlinks. Backlinks act as digital votes of confidence, signaling to search engines that your website is valuable and trustworthy. The more … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more
Have you ever looked at a competitor’s website ranking high on Google and wondered, “How did they do it?” Behind every successful website’s SEO strategy lies an important component: backlinks. These links from external websites serve as endorsements of your content’s quality and authority in the eyes of search engines like Google. However, understanding your … Read more
Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. The implication is that you should disavow them to keep your site safe. But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe … Read more
In the ever-evolving world of SEO, monitoring your backlinks is crucial for staying ahead of your competitors and maintaining a high search engine ranking. But did you know that effectively monitoring your backlinks can also save you money? In this guide, we’ll explore the importance of backlink monitoring and how it can help you save … Read more
So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know what to do next—especially if you’ve received a manual action. In this article, I’ll share how to remove backlinks and consider the different approaches for … Read more
If you’ve been around SEO for a while, you know that Google doesn’t look at guest posts the same way that it did in 2014. You probably also know that in the SEO community, there are a few different opinions on what it takes to find a high-quality guest post placement. Luckily, here at the … Read more
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