Customer complaints are an inevitable part of doing business. And while most customer feedback is valuable (even when negative), receiving bad reviews on public-facing platforms can be daunting. In this post, we’ll show you how to respond to negative reviews on Google and other platforms. The goal is to help you mitigate any harm to … Read more
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective placements can occur. This article dives into negative keywords, exploring six implementation strategies, hands-off vs. assertive approaches and platform-specific variations. What are negative keywords and why do … Read more
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more
What Are Negative Keywords? Negative keywords are words or phrases you can add to pay-per-click (PPC) campaigns to prevent your ads from appearing on irrelevant sites or videos. Or in search results when users search for those terms (or closely related terms). For example, a luxury shoe retailer running a search campaign might add “cheap” … Read more
The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web. The effectiveness of these methods can vary due to changes in laws, … Read more
What Is Negative SEO? Negative SEO (sometimes known as adverse SEO) is a malicious attempt to harm a business’s visibility in search engine results, typically with the aim of stealing its keyword rankings and traffic. The idea is to make the target website look like it’s using SEO spam tactics that violate search engine policies. … Read more
Google’s documentation on the helpful content system tells us the system uses a machine learning model to produce a signal that Google can use when ranking content. Some sites can be classified as unhelpful. The signal tells Google’s systems that content from your site is unlikely to be content that a searcher would find the … Read more
Did you know that Google is totally fine with customers leaving negative reviews, and then every few months, they “update” that negative review to ensure the review is labeled as “new” and remains at the top of all the other positive reviews? Supposedly, this is a thing that has been going on for years and … Read more
Welcome to the wild, wild web, where the fastest click wins and everyone’s chasing that magical SEO boost — and where competitors might be lurking in the shadows trying to bring you down using negative SEO. Consider this simple example: You own an e-shop that sells top-quality, competitively-priced electronics, but then a new company opens … Read more
What Are Negative Keywords? Negative keywords are words or phrases you can add to your pay-per-click (PPC) marketing campaign to prevent your ads from appearing when users search for those terms. For example, let’s say you run a premium online shoe store. You might want to add “cheap” as a negative keyword to avoid showing … Read more
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