What Are Negative Keywords? Negative keywords are words or phrases you can add to your pay-per-click (PPC) marketing campaign to prevent your ads from appearing when users search for those terms. For example, let’s say you run a premium online shoe store. You might want to add “cheap” as a negative keyword to avoid showing … Read more
What is Negative SEO Negative SEO entails the utilization of black hat SEO techniques, not to enhance one’s website rankings but to sabotage another site’s rankings. This is often the outcome of a disgruntled competitor, though not exclusively. While most individuals adhere to ethical practices and support one another, it is still possible to … Read more
We all know that ever since the release of Penguin Algorithm Update, Google deals harsh penalties for websites that use black hat SEO techniques, so here’s an idea to keep you up at *****: What if a malicious party (say, your closest competitor) starts using those techniques on your site just to try and get … Read more
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