Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI ****** to “take” or misuse content created by human writers and marketers. This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself … Read more
What Is Negative SEO? Negative SEO (sometimes known as adverse SEO) is a malicious attempt to harm a business’s visibility in search engine results, typically with the aim of stealing its keyword rankings and traffic. The idea is to make the target website look like it’s using SEO spam tactics that violate search engine policies. … Read more
As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. We ask for buy-in on exciting initiatives that, we think, will exponentially improve our work’s impact, … Read more
In this guide, we’ll teach you how to detect and deal with SEO plagiarism. We’ll also introduce the best plagiarism checker tools on the market. And give you tips on how to prevent plagiarism in your content. What Is SEO Plagiarism? SEO plagiarism is the act of copying content from other sources—without proper attribution or … Read more
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John Mueller was quick to say no; there is no way to prevent loss of traffic. In fact, John’s response was a simple “no.” … Read more
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers … Read more
The Future of Preventative Maintenance Is Waiting Imagine a world where you’d be alerted that your car or HVAC unit was about to break down before it does. For oil and gas companies, that possibility is already a reality for their equipment, and it can be found in cutting-edge digital solutions that manage equipment performance … Read more
What Is Keyword Cannibalization? Keyword cannibalization is an SEO issue that occurs when multiple pages on a site compete with each other for the same Google rankings. Pages compete when they target the same keyword and satisfy the same search intent—i.e., serve the same purpose. Or Google interprets them as doing so. SEO keyword cannibalization … Read more
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