Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Want to attract prospects and land more cases from search engines? Investing in SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an … Read more

How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is … Read more

Localized SERPs: Winning traffic and leads with service area pages

Localized SERPs: Winning traffic and leads with service area pages

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift … Read more

SEO Leads: 12 Ways to Earn More SEO Clients

SEO Leads: 12 Ways to Earn More SEO Clients

What Are SEO Leads? An SEO lead is a business or individual interested in the SEO services you provide.  SEO leads that turn into clients can drive your agency’s growth. They help you build your portfolio, refine your skills, and generate profit.  But it’s important to pitch more than you can handle. Why? Because not … Read more

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your … Read more

Best of SearchBot: Create a monthly newsletter to generate more leads

Best of SearchBot: Create a monthly newsletter to generate more leads

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

9 things to do when SEO is great but sales and leads are terrible

9 things to do when SEO is great but sales and leads are terrible

You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO … Read more

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