From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” DIY content has always been popular, but the continued rise in … Read more
Google has added a new way to retrieve leads from Google Local Service Ads – text message. Google use to send these “message leads” to your email account. Now Google is offering a way to text those leads to your device. This was spotted by Anthony Higman who posted on X that this “solves a … Read more
In today’s fast-paced digital landscape, staying ahead in the online advertising game is essential for small businesses aiming to expand their reach and drive performance. Google, the frontrunner in the world of online search and advertising, has rolled out an updated Performance Max best practices guide that presents a goldmine of strategies tailored for retail … Read more
Cold emailing can feel intimidating. And if you’re not hearing back from recipients, the effort may not feel worthwhile. It doesn’t have to be that way. We put together 11 cold email templates that will save you time and help attract the leads your business wants most. How to Write a Cold Email That Actually … Read more
As a senior talent development consultant, Hannah Kim manages the organizational performance process at Perficient. She is instrumental in creating mentorship programs and resources for colleagues to continue advancing their skills. Through her leadership, Hannah also guides new colleagues as they complete the onboarding process. She exemplifies the core values embedded in Perficient’s People Promise … Read more
Did you know that Google is totally fine with customers leaving negative reviews, and then every few months, they “update” that negative review to ensure the review is labeled as “new” and remains at the top of all the other positive reviews? Supposedly, this is a thing that has been going on for years and … Read more
If you want to hand-feed a squirrel in your backyard, you can’t make any sudden movements or try to approach it. Instead, you have to remain calm and let it come to you by attracting it with a peanut or piece of fruit (something of value). Why are we telling you about squirrels in an … Read more
Generating rental owner leads is the lifeblood of the property management industry, especially when it comes to leads property. But with so many strategies and channels available, where do you start? In this comprehensive guide, we’ll explore the most effective methods for attracting quality leads property and growing your property management business. Short Summary Understanding … Read more
LinkedIn is a powerhouse platform for networking, lead generation, and business-to-business (b2b) growth. However, like most social media platforms, staying updated with best practices can be a moving target. Here’s a helpful list of LinkedIn Best Practices for 2023 if you aim to expand your digital footprint this year. Understanding LinkedIn’s Algorithm Wondering why your … Read more
HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. The Federal Trade Commission (FTC) is a federal agency charged with protecting and educating consumers as well … Read more
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