Having worked on headless Sitecore projects for the last year and a half or so involving Experience Edge and/or XM Cloud, I’ve run into some…interesting things. In this post, I hope to share a few “lessons from the front” in the hopes that other teams out there can avoid the same mistakes and potentially save … Read more
This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and … Read more
This is the second part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. Having a cohesive content strategy is the key for consumers to open your digital front door and engage with your organization. To recap: Part 1 … Read more
The digital front door — namely, the technologies and strategies you use to engage with consumers at every stage of their journeys — had started to catch on with healthcare consumers even before the COVID-19 pandemic. Now, digital-focused consumers have come to expect the convenience and speed the concept promises. And they’ll go to other … Read more
If you want to hand-feed a squirrel in your backyard, you can’t make any sudden movements or try to approach it. Instead, you have to remain calm and let it come to you by attracting it with a peanut or piece of fruit (something of value). Why are we telling you about squirrels in an … Read more
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote: The result of the votes on Twitter. This time the majority of our followers were RIGHT! Read further to find out why. The Case Study … Read more
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