In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New Merchant Experience (NMX) dashboard. This page must clearly outline the steps a merchant can follow to disconnect their Google Business Profile (GBP) from any booking, waitlist, or food ordering application. Regaining control from third-party providers … Read more
Google has updated the Google Business Profiles requirements for ordering or delivery providers to require them to add instructions on how to remove that service from a Google local listing. Claudia Tomina posted on X saying, “Google now requires third-party integrations to provide a “remove provider link” for easy removal from your Google Business Profile.” … Read more
This week’s Ask An SEO question comes from Stephen, who writes: “How does a service provider know what people are searching for and how does one convert blog content to income when there’s no book or product being sold yet?” Great question. There is a big difference between traditional e-commerce SEO and service provider SEO … Read more
The digital front door — namely, the technologies and strategies you use to engage with consumers at every stage of their journeys — had started to catch on with healthcare consumers even before the COVID-19 pandemic. Now, digital-focused consumers have come to expect the convenience and speed the concept promises. And they’ll go to other … Read more
Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed … Read more
The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update, according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. Google released the April 2023 reviews update started to roll out at about 12 p.m. ET … Read more
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