Volatile Is The New Normal: A Year Of Updates

Volatile Is The New Normal: A Year Of Updates

2023 has been one of the most volatile years for SEO so far. Search engine results page (SERP) layout changes and algorithm updates ruffled many rank feathers. Not to mention the launch of SGE and the spread of AI content. But it’s important to distinguish between different types of rank and layout changes. In this … Read more

Google November 2023 Core Update Is Super Volatile & Super Fast

Google November 2023 Core Update Is Super Volatile & Super Fast

The Google November 2023 core update that started to rollout on November 2nd, Thursday afternoon, has been incredibly volatile, heated and in a very short time. We saw the fluctuations maybe even before Google announced the update and it has been super heated since, throughout this weekend. This update came as a surprise to many … Read more

Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say

Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update, according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. Google released the April 2023 reviews update started to roll out at about 12 p.m. ET … Read more

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