Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we’ve seen in the past, where it is a more boxed-in colorful layout. This was spotted by Matt Smith who posted before and after screenshots on … Read more
In today’s ever-evolving healthcare landscape, patients frequently depend on medical devices to monitor their health, improve their quality of life, and manage chronic conditions. Effective communication plays a pivotal role in ensuring patients understand how to use their devices, stay informed about updates and maintain a healthy lifestyle. Salesforce Marketing Cloud offers a powerful solution … Read more
This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and … Read more
A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, … Read more
In the first part of our special telehealth marketing series, we discussed why medical marketing is vital for online healthcare providers. We shared how patient behavior changes and how important it is to have visibility where so many people begin their search for medical care. In today’s post, we’ll share digital marketing strategies for the … Read more
Estimated reading time: 13 minutes Do you need a Google Business Profile for your medical practice? The answer is a resounding “yes!” Medical practices can’t afford to sit on the online sidelines. With more patients turning to Google to find their next doctor or dentist, it’s crucial for medical professionals to put their best foot … Read more
Estimated reading time: 6 minutes Meet Jane. Jane is a dedicated medical professional, working hard to grow her practice. She’s passionate about offering top-notch healthcare services to her patients. She’s concerned about online reputation management for her medical practice. She’s invested time and money in creating a polished website, posting regularly on social media, and … Read more
In the realm of disability studies, the medical model has played a significant role in shaping the understanding and treatment of disabilities. The medical model of disability views disability primarily as an individual’s physical or mental impairment that requires medical intervention. This approach focuses on diagnosing and treating the condition to enable individuals to function … Read more
B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the … Read more
What healthcare marketing strategies leverage patient education as a medical practitioner? Healthcare consumerism is changing how medical practice professionals market their services. Today’s consumers expect an innovative and advanced healthcare experience. Patients are actively educating themselves online to make informed decisions on their treatment options. According to a study, 80% of internet users in America … Read more
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