Trust

The Role of Blockchain in Marketing: Transparency and Trust

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The Role of Blockchain in Marketing: Transparency and Trust

Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At its core, blockchain is what is known as a distributed ledger technology. This is a fancy way of saying that it enables record-keeping … Read more

PPC Survey: AI a top priority but causing concern, trust in Google Ads down

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PPC Survey: AI a top priority but causing concern, trust in Google Ads down

PPCsurvey.com has just released a new State of PPC Global Report for 2024. It includes input from more than 1,100. PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Here’s a breakdown … Read more

How schema markup establishes trust and boosts information gain

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How schema markup establishes trust and boosts information gain

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed.  Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and … Read more

SEO Client Management: How to Communicate with Clients Effectively and Gain Their Trust — Serpstat Blog

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SEO Client Management: How to Communicate with Clients Effectively and Gain Their Trust — Serpstat Blog

72 SEO – 17 min read – December 26, 2023 Sophie Brannon The key success factors for an SEO specialist in the agency will be expertise, creativity, and the skill of managing relationships with customers. Communications play a vital role in business promotion. You are unlikely to get a profitable contract if you have technical … Read more

Content Gap Analysis: 4 Steps to Earn More Traffic and Trust

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Content Gap Analysis: 4 Steps to Earn More Traffic and Trust

What Is a Content Gap Analysis? A content gap analysis is the process of evaluating a content topic to determine if there are any opportunities to cover it better. Identifying and filling these gaps can help you drive better results with your content strategy. And provide more value for your audience.  Performing a content gap … Read more

Ethical AI: Balancing Business Innovation and Consumer Trust

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Ethical AI: Balancing Business Innovation and Consumer Trust

Key Points As AI explodes, the world’s largest and most influential brands are investing in building and maturing AI capabilities to drive business outcomes. For leading brands navigating both the opportunities and risks AI poses, balancing innovation with ethics is crucial. To maintain consumer trust, brands should take a custom and consumer-focused approach to defining … Read more

Guaranteed SEO Services: Why You Shouldn’t Trust Them

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Guaranteed SEO Services: Why You Shouldn’t Trust Them

Agencies that offer guaranteed SEO services promise results like first-page rankings or an increase in traffic within a short period of time. They often say you’ll get your money back (or an alternative) if they don’t meet predetermined goals.  Here is an example of an agency offering a “ranking guarantee:” It might seem like a … Read more

Why this advertiser doesn’t trust Amazon Ads

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Why this advertiser doesn’t trust Amazon Ads

Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales … Read more

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