Google Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod ****

Google Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod ****

Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod **** is incorrect and shows the wrong ****. Gary Illyes from Google said either Google trusts your lastmod **** or doesn’t, there is no in between. As a reminder, Google (and Bing) recommended sites upgrade … Read more

10% Of SEOs Trust Google

10% Of SEOs Trust Google

Even after the Google search API data leak, even after it was confirmed by Google, still 10% of SEOs will continue to trust Google statements going forward. The wild thing is, this level of trust has not changed in the past decade when I ran a similar poll in 2014. The new poll I posted … Read more

Why advertisers can no longer trust Google

Why advertisers can no longer trust Google

The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, … Read more

The Role of Blockchain in Marketing: Transparency and Trust

The Role of Blockchain in Marketing: Transparency and Trust

Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At its core, blockchain is what is known as a distributed ledger technology. This is a fancy way of saying that it enables record-keeping … Read more

PPC Survey: AI a top priority but causing concern, trust in Google Ads down

PPC Survey: AI a top priority but causing concern, trust in Google Ads down

PPCsurvey.com has just released a new State of PPC Global Report for 2024. It includes input from more than 1,100. PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Here’s a breakdown … Read more

How schema markup establishes trust and boosts information gain

How schema markup establishes trust and boosts information gain

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed.  Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and … Read more

SEO Client Management: How to Communicate with Clients Effectively and Gain Their Trust — Serpstat Blog

SEO Client Management: How to Communicate with Clients Effectively and Gain Their Trust — Serpstat Blog

72 SEO – 17 min read – December 26, 2023 Sophie Brannon The key success factors for an SEO specialist in the agency will be expertise, creativity, and the skill of managing relationships with customers. Communications play a vital role in business promotion. You are unlikely to get a profitable contract if you have technical … Read more

Content Gap Analysis: 4 Steps to Earn More Traffic and Trust

Content Gap Analysis: 4 Steps to Earn More Traffic and Trust

What Is a Content Gap Analysis? A content gap analysis is the process of evaluating a content topic to determine if there are any opportunities to cover it better. Identifying and filling these gaps can help you drive better results with your content strategy. And provide more value for your audience.  Performing a content gap … Read more

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