Gap

Persona Topic Matrix Template for Topic & Content Gap Analysis

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Persona Topic Matrix Template for Topic & Content Gap Analysis

Editor’s note: In 2015, former Inflower Everett Sizemore presented at the Confluence and SMX, Milan conferences to share our agency’s process of developing audience personas and associated content strategies based on those personas. In this guide, he explains how to use one template in our toolkit: The Persona Topic Matrix. A key step in developing … Read more

Keyword Gap Analysis: What It Is & How to Do It

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Keyword Gap Analysis: What It Is & How to Do It

What Is a Keyword Gap Analysis? A keyword gap analysis is the process of comparing your website’s keyword rankings with your competitors’ and identifying the relevant keywords they rank for that you don’t.  This analysis also helps you uncover keywords they’re outperforming you for. And a keyword gap analysis plays an important role in building a … Read more

Content Gap Analysis: 4 Steps to Earn More Traffic and Trust

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Content Gap Analysis: 4 Steps to Earn More Traffic and Trust

What Is a Content Gap Analysis? A content gap analysis is the process of evaluating a content topic to determine if there are any opportunities to cover it better. Identifying and filling these gaps can help you drive better results with your content strategy. And provide more value for your audience.  Performing a content gap … Read more

How to Do a Content Gap Analysis [With Template]

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How to Do a Content Gap Analysis [With Template]

A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you:  Get more traffic to existing content  Find the best new topics to cover  Steal traffic from competitors  In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in … Read more

Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

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Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

Imagine being able to reverse engineer someone else’s ranking strategy and identify their weaknesses so you can win big? Well, there’s a way and that is through SEO gap analysis.  You are not creating content in a vacuum after all.  In addition to keyword research and identifying potential high-traffic keywords to target, you also need … Read more

Keyword Gap Analysis: The Lesser-Known (But Powerful) Digital Marketing Skill

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Keyword Gap Analysis: The Lesser-Known (But Powerful) Digital Marketing Skill

Nowadays, digital marketing is necessary. So is Keyword Gap tool.  More and more people are searching and buying products online. But customers are not buying immediately. Instead, they go on a journey — to Google around, read some articles, compare brands and see reviews before they finally make their purchase. Digital marketing is what helps … Read more

Keyword Gap Analysis & Consumer Buying Behavior

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Keyword Gap Analysis & Consumer Buying Behavior

Businesses exist because of customers.  Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist.  As a result, your marketing must factor in what influences consumer behavior.  Marketing is … Read more

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