On February 20th, 2024, Google added structured data support for product variants. This update comes as a relief to many eCommerce brands, as it allows merchants to display a wider range of product variations directly in their search results. The new structured data for product variants uses the Schema.org ProductGroup type in addition to Product … Read more
“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: Google Search: Just plain old Google Search as we have known it since … Read more
![People Also Search For, Or Do They Always? How Google Might Use A Trained Generative Model To Generate Query Variants For Search Features Like PASF, PAA and more [Patent]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2023/06/patent-query-variants-lg.jpg)
I was checking out some patents from Google the other day and surfaced an interesting one that was granted and published on May 30, 2023. It was titled “Generating Query Variants Using A Trained Generative Model” and it definitely piqued my curiosity. It was originally filed in 2018, but was granted in late May. And … Read more
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