Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options like YouTube TV. This article covers how Google TV differs from YouTube TV, the implications of this addition for media buyers, and recommendations … Read more
Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or earn “passive” income. It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post, we … Read more
One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, … Read more
In the early days of SEO, buying backlinks was so common that it was considered good business – even though it clearly went against Google’s Webmaster Guidelines (now known as Google Search Essentials). There were plenty of directories that offered paid reviews and services that sold backlink packages in the early 2000s, and nearly … Read more
John Mueller, a Search Advocate at Google, was asked when you should use the link disavow too. He said on Twitter, “Essentially — if you weren’t buying links, don’t disavow.” So don’t disavow unless you were buying links in the history of your website. Here are those tweets: Essentially — if you weren’t buying links, … Read more
Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors. Let’s go through each, most of which should be live for many of you. Buying Guides Bing uses AI … Read more
To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works. … Read more
Understanding consumer buyer behavior, buyer psychology, and visitor behavior is crucial for businesses aiming to maximize their marketing efforts. By analyzing market studies and testing different types of content, businesses can effectively tap into their target audience’s mindset and achieve greater influence. After all, if you can understand your target market well enough, you have … Read more
Businesses exist because of customers. Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist. As a result, your marketing must factor in what influences consumer behavior. Marketing is … Read more
Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we … Read more
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