Google Hints At Improving Site Rankings In Next Update

Google Hints At Improving Site Rankings In Next Update

Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in response to a discussion on X about the impact of March’s core update and September’s helpful content update. In a series of tweets, Mueller acknowledged … Read more

Content Pruning: A Step-by-Step Guide to Improving Your SEO

Content Pruning: A Step-by-Step Guide to Improving Your SEO

What Is Content Pruning? Content pruning is the process of removing underperforming or outdated content from your website. So you can improve your search engine optimization (SEO) results to get your best content in front of your target audience. Content pruning doesn’t always lead to deleting content. Some of your low-traffic pages could have SEO, … Read more

Vlog #247: Chris Long on Improving Technical SEO Skills & Playing Offense SEO

Vlog #247: Chris Long on Improving Technical SEO Skills & Playing Offense SEO

In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Then, in part three, we spoke about SEO strategy and SEO testing. In part four, we talked about SEO for … Read more

Playing with Generative AI, Improving our business / Perficient

Playing with Generative AI, Improving our business / Perficient

Perficient is always looking for new ways to improve our efficiency and effectiveness. One way we are doing this is by using artificial intelligence (Generative AI) to help us find the most suitable resources to be assigned to any project in need.  AI can be used in different ways for our company to find resources. … Read more

Microsoft: We’re Improving The Bing Image Creator Moderation System

Microsoft: We’re Improving The Bing Image Creator Moderation System

Microsoft Bing image creator through the image creator tool or Bing Chat can make images for you using AI. But recently, it has come under fire around its moderation system for those images being a bit too strict and having too many false positives. Mikhail Parakhin from Microsoft said on X, “received some reports, looking … Read more

Website redesign SEO checklist: Retaining and improving SEO

Website redesign SEO checklist: Retaining and improving SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving … Read more

Website redesign checklist: Retaining and improving SEO

Website redesign checklist: Retaining and improving SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving … Read more

Improving or removing content for SEO: How to do it the right way

Improving or removing content for SEO: How to do it the right way

Is low-quality content dragging down your website’s “reputation of knowledge“? It could be. Could older or outdated content be to blame? Maybe. But low-quality content isn’t defined as “the **** it was published.” Nothing is that simple – there are many other factors at play. Google repeatedly emphasized this after CNET deleted thousands of old pages. … Read more

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