Microsoft Ads introduces faster and easier access to performance data

Microsoft Ads introduces faster and easier access to performance data

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placements, messaging and targeting. Why we care. Being able to quickly see how your … Read more

Microsoft unveils new tool to make cross-border advertising easier

Microsoft unveils new tool to make cross-border advertising easier

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common … Read more

Google’s Data Highlighter Tool Still Works But It Isn’t Easier Than Markup Anymore

Google’s Data Highlighter Tool Still Works But It Isn’t Easier Than Markup Anymore

Google launched its data highlighter tool in 2012, and it still works today despite not being migrated to the new Search Console interface, and almost no one I know uses it anymore. Google’s John Mueller said on Mastodon that it just isn’t easier to use the data highlighter these days with all the plugins you … Read more

Google makes it easier to buy YouTube reservation ads

Google makes it easier to buy YouTube reservation ads

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system.Depending on its availability in your local market, this feature has now been rolled out to: YouTube Select Lineups: Reservation products that enable eligible clients to target the top 5% of popular channels on YouTube, focusing on the most passionate … Read more

Webinar with Ekaterina Hordiienko – AI-Driven Content Briefs: Faster, Easier, Better — Serpstat Blog

Webinar with Ekaterina Hordiienko – AI-Driven Content Briefs: Faster, Easier, Better — Serpstat Blog

454 2 Webinars – 3 min read – December 6, 2023 December 19th, 1 pm EST | 6 pm WEST Speaker — Kateryna Hordiienko Research Editor at Serpstat About the speaker Kateryna excels at wordcraft and data mastery as a Research Editor with a freelance copywriting background. Her academic roots in scientific essay analysis honed … Read more

Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples] — Serpstat Blog

Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples] — Serpstat Blog

Practical guide to creating SEO content briefs using GPT-4 and Serpstat Kateryna HordiienkoResearch Editor at Serpstat You should craft content briefs for your writers, creative team, or even for yourself if you want to design top-notch articles. But what makes a content brief truly effective? While I’m not worried about AI replacing my job now, … Read more

New WordPress Gutenberg 16.9 Makes It Easier To Create

New WordPress Gutenberg 16.9 Makes It Easier To Create

WordPress released the latest version of their website builder Gutenberg, introducing numerous features that make it easier to create websites with more control over the layout. Version 16.9 of Gutenberg adds incremental improvements that together add up to an easier to use site editor. WordPress Gutenberg 16.9 Gutenberg is the next generation WordPress website editor … Read more

Google AdSense adds new tools to make site verification faster and easier

Google AdSense adds new tools to make site verification faster and easier

Google AdSense has rolled out two new features to make site ownership verification both faster and easier. The new site management features are: Real-time site ownership checks: This tool means Google can verify your site ownership in real time whenever you add a new site to AdSense. New site verification method: If you’d rather not … Read more

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