The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. … Read more
Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. In this webinar, you’ll learn how to: Improve your search ranking position and the number of page-one results Capture the featured snippet and the top 3 search positions with the answer to … Read more
The advancement of technology has greatly influenced the way businesses operate and interact with their customers. In particular, Artificial Intelligence (AI) has become a game-changer in the realm of marketing. As more companies turn to AI-powered solutions to optimise their marketing strategies, B2B marketers need to utilise it to stay competitive in the market. Customer … Read more
454 2 Webinars – 3 min read – December 6, 2023 December 19th, 1 pm EST | 6 pm WEST Speaker — Kateryna Hordiienko Research Editor at Serpstat About the speaker Kateryna excels at wordcraft and data mastery as a Research Editor with a freelance copywriting background. Her academic roots in scientific essay analysis honed … Read more
Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and … Read more
Blog / SEO Strategy / Inside Google’s SGE: Uncovering the Beta Version of AI-driven Search On May 10, 2023, during the annual I/O developer conference, Google announced that it was finally ready to reimagine the traditional search experience using generative AI. Not long after, a select group of industry experts who were granted early access … Read more
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