Reading Time: 11 minutes As the predominant web crawler accounting for nearly 29% of bot hits, Googlebot plays a crucial role in determining how users access information online. By continuously scanning over millions of domains, Googlebot helps Google’s algorithms understand the vast landscape of the internet and maintain its dominance in search with over 92% … Read more
Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At its core, blockchain is what is known as a distributed ledger technology. This is a fancy way of saying that it enables record-keeping … Read more
SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification, identify future opportunities, work with teams on website migrations, monitor migration progress, and train new teams in best practices. Acquisitions can have a dramatic impact … Read more
Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your role. Different marketing roles need different levels of detail in their KPIs. An SEO lead might care about monthly backlink growth, but a CMO will care … Read more
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more
Artificial intelligence is growing in prominence, and marketers are taking notes on how to leverage this technology for content generation. But with so many options and prompts out there, it can be difficult to know where to start. This post will explain the benefits of incorporating AI into your content generation process and share some of our favorite platforms that we’re exploring at Seer.
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centered on achieving rich results. The use of structured data enhanced the presentation of information in search results. Pages that achieved a rich result typically saw an increase in click-through rate, delighting SEO teams. What many people didn’t know, … Read more
There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I will share insights into how generative AI has added a new element to this relationship. Google’s recent updates about helpful and valuable content have reignited … Read more
For individuals living with seizure disabilities, the unpredictability of seizures can present unique challenges in daily life. However, with the advent of assistive technology, there is newfound hope and empowerment. In this blog post, we will explore the world of seizure disabilities, the impact they have on individuals, and how interacting with assistive technology can … Read more
The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “people overestimate the importance of links,” and it hasn’t been in the top three ranking factors for some time. Such statements from Google have been … Read more
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