SEO Twitter reacted strongly when I shared Sundar Pichai’s statements about Search Generative Experience (SGE) from Alphabet’s Q1 earnings call (bolding mine): “Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.” “People question … Read more
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) … Read more
It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education, B2B tech and ecommerce), SGE appeared on 98% of queries over the past 30 days. Also, it appears SGE has become active in three new countries: Romania, Poland and Turkey – though Google hasn’t announced … Read more
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more
Publishing content online has become the #1 way businesses grow their brands, promote their products, and consistently generate new leads. Before someone else utters the tired cliche ‘content is king’ for the umpteenth time (seriously, it’s time to put that phrase to bed already) – it’s crucial to acknowledge how content marketing will change in … Read more
In today’s fiercely competitive digital landscape, referral marketing has emerged as a powerful tool for small businesses. By leveraging personal networks and satisfied customers, referral marketing can make a significant impact on your business’s growth. In this article, our digital marketing agency in Melbourne will define what referral marketing is, explore its value, and provide … Read more
Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give … Read more
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is … Read more
I met up at one of Lance Bachmann’s businesses, 1SEO Digital Agency, where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and while he owns five other companies, his most favorite thing is marketing. Lance has purchased other businesses in the past and has sold some businesses … Read more
Content creators are treated with another Google Search Console upgrade. This time, you’ll see insights about your “properties that are not associated with Google Analytics,” the search engine giant said in its recent tweet. This report, called “your growing content,” offers insights like impressions and clicks for your top-performing content, even if they are not … Read more
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