Influencer

9 Influencer Marketing Tools to Grow Your Influencer Program

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9 Influencer Marketing Tools to Grow Your Influencer Program

Influencer marketing tools are used to add efficiency to the tasks involved with running influencer collaborations. Every tool is different, but they can help with: Finding relevant influencers Analyzing their audience, content, and performance Managing influencer relationships Speeding up workflows like briefing, contracts, and content approvals Measuring the impact of influencer collaborations Here’s our list … Read more

Influencer ad spend is now growing faster than traditional ad investment

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Influencer ad spend is now growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is … Read more

YouTube Influencer Marketing: A Four-Step Guide

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YouTube Influencer Marketing: A Four-Step Guide

If you’ve been thinking of leveraging YouTube creators to achieve next-level brand awareness, you’re in good company. After Instagram, YouTube is the second most popular platform for influencer marketing. Compared to traditional celebrity partnerships, collaborations with social media content creators have been 4x more effective. And according to Google, they have equal influence in guiding … Read more

The Influencer Pitch: How to Establish E-A-T for your Site

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The Influencer Pitch: How to Establish E-A-T for your Site

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it’s a key factor that search engines like Google use to evaluate the quality of your website’s content. It’s crucial for establishing your website as a reliable source of information for your audience. Drawing from my own experience in the field, I’ll show you how to enhance … Read more

How much should an influencer marketing campaign cost? A marketer’s guide

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How much should an influencer marketing campaign cost? A marketer’s guide

What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless.  In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. For just $700, you could get … Read more

Influencer Marketing: What Is It and How to Build a Solid Strategy

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Influencer Marketing: What Is It and How to Build a Solid Strategy

Influencer marketing is a big deal. From Instagram and TikTok to YouTube and other platforms, brands are collaborating with popular individuals to reach their network of followers and promote their products and services. As the popularity of social media has rapidly risen, so has the investment and interest in influencer marketing. But there’s far more … Read more

Top 7 Influencer Campaign Management Situations to Avoid

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Top 7 Influencer Campaign Management Situations to Avoid

Just like social media itself, the world of influencer management is creative, fast-moving, and ever-changing. So it’s not surprising that we run into roadblocks once in a while.  We asked you for the most common situations stymieing your influencer marketing strategy. These true-to-life scenarios (suggested by our community) make life harder both for you AND … Read more

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