The Influencer Pitch: How to Establish E-A-T for your Site

The Influencer Pitch: How to Establish E-A-T for your Site

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it’s a key factor that search engines like Google use to evaluate the quality of your website’s content. It’s crucial for establishing your website as a reliable source of information for your audience. Drawing from my own experience in the field, I’ll show you how to enhance … Read more

How to establish your brand entity for SEO: A 5-step guide

How to establish your brand entity for SEO: A 5-step guide

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language ******, … Read more

In data we trust: How to establish customer trust through data privacy

In data we trust: How to establish customer trust through data privacy

In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.” It’s clear – businesses need to prioritize customer trust and data privacy. The … Read more

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