Are Traditional Keyword Difficulty Scores Accurate?
Prioritizing keyword opportunities is about more than just looking at high search demand or high cost per click (CPC) keywords in Google Keyword Planner. Source link
Traditional
Google Promoting Search Generative Experience In Traditional Search Results
Google is now showing banners and overlays to promote its new Google Search Generative Experience directly in its traditional search results interface. The overlay says, “Search with an AI-powered boost, try out a new generative AI experiment from Google.” Andrew Shotland spotted this and posted this screenshot on X: Andrew Shotland wrote, “Looks like Google … Read more
Influencer ad spend is now growing faster than traditional ad investment
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is … Read more
Google Surveying Searchers If SGE Is More Helpful Than Traditional Search
Google is asking searchers to compare the traditional search results to the Search Generative Experience search results. Google is asking searchers to pick which results are more helpful for the query. This is done as a Google Opinion Rewards survey in the search results, where Google shows a searcher two search results side by side … Read more
Where traditional search and AI chatbots excel: A closer look
Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language ****** (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential … Read more
Poll: How Often Search Marketers Are Using ChatGPT, Bing Chat & Google Bard vs Traditional Search
I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google … Read more
