Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building … Read more
CMDB Challenges: Unraveling the Common Thread: The prevalent concerns that echo through the minds of all Configuration Management Database (CMDB) owners across our customers are: How can I maximize the value of my CMDB? What are the winning strategies for CMDB adoption? Establishing trust in CMDB as a reliable source of data remains a … Read more
Search engine optimization (SEO) can feel like navigating a minefield, with regular algorithm updates and complex technical issues. But an SEO consultant can help demystify the process. In this article, you’ll learn the role of an SEO consultant and how working with one can help you improve organic rankings and drive traffic. What Is an … Read more
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is … Read more
As you may know, SERPed.net allows you to create your own keyword lists, regardless of the tools that you used to help you find them. Well, we recently added a new feature, called “SEO ROI Calculator”, to our “Keyword Lists” tool. As you would have guessed, this feature helps you calculate return on investment, whether … Read more
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