Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach … Read more
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and … Read more
Google Ads is a marketing and advertising staple for a wide range of online and brick-and-mortar businesses. But a lot of Google Ads advertising spend goes to waste due to poorly managed campaigns, suboptimal ads, and various other issues you can easily avoid. In this guide, we go over the top Google Ads best practices … Read more
Google is testing a “return to top” button at the bottom of the Explore section in the search results. Previously, you had to manually scroll to the top, but now you can just jump to the top with the click of a button. This was spotted by Khushal Bherwani who posted this screenshot on Twitter: … Read more
December 3, 2018 | Posted by Shay Harel November did not disappoint as Google unleashed a series of SERP feature data downgrades amid not one, not two, but three algorithm updates all while officially doing away with organic results in certain instances! During the month we also saw multifaceted Featured Snippets show up … Read more
As an e-commerce website owner, you want to make sure that your products get as much visibility as possible on Google Search. Google recently expanded the display of shipping and return information on search results for merchant sites. This means that your website can now display more details, including the product’s price, shipping, and return … Read more
Google has noted that it now supports 25 more countries for the applicableCountry property within the new return policy information to the Product structured data documentation. Now Google supports 50 countries for this property. Google updated this section and wrote “You can specify up to 50 countries.” This use to say “You can specify up … Read more
Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries. What changed. Google updated … Read more
Google announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these shipping and return structured data elements. The funny thing is that we saw these being tested and added several months ago and now Google said … Read more
Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day that Google began showing shipping and return information in its search results. What is new. Google posted a new returns section to the structured data type definitions within the product … Read more
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