Google Adds Organization Level Return Policy Structured Data Support

Google Adds Organization Level Return Policy Structured Data Support

Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level. Last year Google began supporting return policies in structured data but at the individual product level – now it … Read more

Google Search now supports return policy markup at the organization-level

Google Search now supports return policy markup at the organization-level

A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. “Today we’re adding support for return policies at the organization level as well, which means you’ll be able to specify a general return policy for your business instead of having to … Read more

Shifts in data privacy are forcing a return to marketing fundamentals

Shifts in data privacy are forcing a return to marketing fundamentals

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data.  Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and … Read more

SERP NEWS: ZERO-RESULTS SERPS RETURN & SERP FEATURES IN FLUX

SERP NEWS: ZERO-RESULTS SERPS RETURN & SERP FEATURES IN FLUX

December 3, 2018   |   Posted by Shay Harel November did not disappoint as Google unleashed a series of SERP feature data downgrades amid not one, not two, but three algorithm updates all while officially doing away with organic results in certain instances! During the month we also saw multifaceted Featured Snippets show up … Read more

Google Search Now Shows Shipping and Return Policies for E-Commerce

Google Search Now Shows Shipping and Return Policies for E-Commerce

As an e-commerce website owner, you want to make sure that your products get as much visibility as possible on Google Search. Google recently expanded the display of shipping and return information on search results for merchant sites. This means that your website can now display more details, including the product’s price, shipping, and return … Read more

Google Now Supports 50 Countries For Return applicableCountry Property

Google Now Supports 50 Countries For Return applicableCountry Property

Google has noted that it now supports 25 more countries for the applicableCountry property within the new return policy information to the Product structured data documentation. Now Google supports 50 countries for this property. Google updated this section and wrote “You can specify up to 50 countries.” This use to say “You can specify up … Read more

Google now supports 25 more countries with new return policy structured data

Google now supports 25 more countries with new return policy structured data

Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries. What changed. Google updated … Read more

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