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U.S. House passes bill forcing TikTok owner to divest or face nationwide ban

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U.S. House passes bill forcing TikTok owner to divest or face nationwide ban

The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America. Under the new legislation, ByteDance has a six-month ultimatum to divest its controlling stake in TikTok, or else it will lose its 150 million users in the States. Why … Read more

Shifts in data privacy are forcing a return to marketing fundamentals

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Shifts in data privacy are forcing a return to marketing fundamentals

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data.  Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and … Read more

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