Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a … Read more
While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly … Read more
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and … Read more
July 5, 2016 | Posted by Shay Harel As June faded away what enduring SERP legacy did it leave behind? What SERP significance did the first two days of July bring with them? As always the SERP Features Tool is ready, willing, and able to help decipher the latest SERP data coming out … Read more
July 5, 2017 | Posted by Mordy Oberstein I didn’t plan on writing this post. I was only checking up on how some SERP features were performing, which I do on occasion (translation: every day). But then, like the 4th of July fireworks I always seem to miss, things started popping, and the … Read more
February 14, 2018 | Posted by Mordy Oberstein Way back in May of 2017 I presented a bit of data on how a Google algorithm update impacted some of the biggest names in online retail. What I had shown then was merely a snapshot in time, the result of one of Google’s many … Read more
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