Google Ads are designed to drive actions. These actions are also called conversions and include things like product purchases, event registrations, and email signups. It’s these actions you’re ultimately vying for when you bid on the keywords that trigger your ad to display. By setting a target cost per action (CPA), you inform Google Ads … Read more
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals, Google Business Profile … Read more
User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms. In a previous Search Engine Land article, I highlighted the potential of UGC in SEO. Now, … Read more
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take … Read more
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO. The synergy of A/B testing and SEO A/B testing … Read more
In today’s marketing landscape, we’re all feeling the pinch as marketing budgets and resources are scrutinized for ROI. Source link
Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good … Read more
Google Ads is a marketing and advertising staple for a wide range of online and brick-and-mortar businesses. But a lot of Google Ads advertising spend goes to waste due to poorly managed campaigns, suboptimal ads, and various other issues you can easily avoid. In this guide, we go over the top Google Ads best practices … Read more
Why Sales Funnels Are Important for Business Success The sales funnel represents a prospective customer’s stages along the buyer’s journey. From their first interaction with your brand to making a purchase. In other words: A sales funnel provides a structured visual that helps you understand and engage with customers. Because every marketing activity is tied … Read more
CMDB Challenges: Unraveling the Common Thread: The prevalent concerns that echo through the minds of all Configuration Management Database (CMDB) owners across our customers are: How can I maximize the value of my CMDB? What are the winning strategies for CMDB adoption? Establishing trust in CMDB as a reliable source of data remains a … Read more
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