10 Steps to Create a Winning Digital Content Strategy

10 Steps to Create a Winning Digital Content Strategy

Have you put together a content strategy for the year yet? The clock is ticking!  You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy.   As Insider Intelligence notes, a content strategy is ‘table … Read more

E-E-A-T and SEO: How Experience, Expertise, Authoritativeness, and Trustworthiness Impact Rankings in 2024 – Vizion Interactive

E-E-A-T and SEO: How Experience, Expertise, Authoritativeness, and Trustworthiness Impact Rankings in 2024 – Vizion Interactive

Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website.  E-E-A-T helps Google determine which websites should be ranked higher in the SERPs based on their credibility and value that it provides to users. When … Read more

Google and world’s largest ad group announce landmark AI collaboration

Google and world’s largest ad group announce landmark AI collaboration

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the … Read more

LinkedIn Shares 7 Insights For Powerful Online Engagement

LinkedIn Shares 7 Insights For Powerful Online Engagement

LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more

4 YouTube Shopping updates, including Collections and Affiliate Hub

4 YouTube Shopping updates, including Collections and Affiliate Hub

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be … Read more

Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S shoppers are now influenced to buy products advertised to them on … Read more

Google Explains How It Processes Queries & Ranks Content

Google Explains How It Processes Queries & Ranks Content

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process that every SEO should know and understand. Goal Of Ranking Gary begins the presentation by emphasizing that the goal in search is to … Read more

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