There is no shortage of SEO software for agencies. So, how should digital marketing agencies decide what’s the bang for your buck? Good news. I’ve invested thousands of dollars into Search Engine Optimization tools, so you don’t have to. Here are the best paid and free SEO tools I use almost every day in our … Read more
LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings. After thorough investigation, researchers concluded that brands … Read more
Google is testing showing tabs within the AI overviews within Google SGE, the Search Generative Experience. When you swipe through the tabs, the generative AI changes based on the tab you selected. This was spotted by Khushal Bherwani who posted a video of this in action on X – here is a screenshot of this: … Read more
The new oil isn’t data or attention. It’s words. The differentiator to build next-gen AI ****** is access to content when normalizing for computing power, storage, and energy. But the web is already getting too small to satiate the hunger for new ******. Some executives and researchers say the industry’s need for high-quality text data … Read more
Google is testing adding a “short videos” option in the search menu bar, so you can filter your search results by shorter videos. This, I guess, is in addition to videos in the search bar. This was spotted by Brodie Clark who wrote on X, he said, “Google is now testing a ‘Short Videos’ menu … Read more
Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. AI … Read more
Google is once again testing a larger font size in the search box in the mobile search results. We saw this back in 2021 with the mobile search box, also in early 2022 with the desktop search box and then several other times over the years. This new one was spotted by Brodie Clark, he … Read more
Want to start using AI? Are you interested in the challenges and opportunities of generative AI? Or are you curious about how AI impacts search engines and the web? We’ve now added a new course to Yoast SEO academy: AI for SEO. In this course, you’ll learn about AI so you can take your SEO … Read more
Google Image search now has pixel-level segmentation of objects in the foreground as you swipe from one image to the next. We saw this being tested on product images within the mobile search results, and now, according to Rajan Patel, VP of Engineering at Google. Rajan Patel wrote on X, “We made Google image search … Read more
A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure … Read more
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