Understanding Generation Z: Marketing Strategies for the New Consumer Wave

Understanding Generation Z: Marketing Strategies for the New Consumer Wave

Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more

Google August 2023 Core Update Volatility Yesterday – The Final Wave?

Google August 2023 Core Update Volatility Yesterday – The Final Wave?

We are expecting Google to announce that the Google August 2023 core update has been completed any minute now. But yesterday, I believe we saw another wave of volatility, maybe the final wave of fluctuations before Google calls this Google algorithm update as being done. The issue is that the tools are not picking up … Read more

Google Investigating New Wave Of Google Ads Disapprovals Issues

Google Investigating New Wave Of Google Ads Disapprovals Issues

There has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and is investigating. Last *****, Ginny wrote, “Thanks for your patience as I looked into this. Our teams are aware and are investigating.” We have not … Read more

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