The new oil isn’t data or attention. It’s words. The differentiator to build next-gen AI ****** is access to content when normalizing for computing power, storage, and energy. But the web is already getting too small to satiate the hunger for new ******. Some executives and researchers say the industry’s need for high-quality text data … Read more
The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows. To address these, … Read more
It’s time-consuming and overwhelming to manually send personalized emails to customers throughout their journey.🤔 Imagine having to spend hours every day sending out individual emails, constantly monitoring triggers, and struggling to keep up with customer follow-ups. It’s exhausting and leaves little time for other important tasks.😫 But what if I say there is a way … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
Blog / Digital Marketing / How to Pick an SEO Agency to Help You Dominate the SERPs So, you’ve decided you’re ready to enlist the help of an SEO agency. But before hiring someone to do the heavy lifting for you, there is still more work to be done. You have to find the right … Read more
We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? ChatGPT can quickly analyze and deliver huge data ranges in … Read more
Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads. In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities. Below are key tactics to help you boost your local SEO efforts and connect with your target audience more effectively. … Read more
As any SEO expert will attest, part of a great, SEO-optimised website is having a blog. This is a method of content marketing that, when written in a clever way to incorporate your focus keywords, provides the dynamic content Google and other search engines seek to rank your site highly. The other major benefit of … Read more
Blog / Technical SEO / Magento Website Audit: A Complete Guide to Stable Work Magento is known for being one of the most powerful and comprehensive systems for launching websites. It provides extensive customization and flexibility and adapts to various needs. But with great power comes even greater need for regular check-ups and maintenance. That’s … Read more
Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (i.e., build it and links will … Read more
421
229
714
826
543