If you want to reach the top of Google and stay there, then you’ll need a stronger backlink profile than your competitors. Backlinks are one of the most important ranking factors for Google’s search algorithm, so you’ll need to take part in link-building if you want to reach the #1 position. The only problem is … Read more
Are you still not ranking for your most important keywords on Google? Then investing in premium link-building services is one of the smartest (and most productive) moves you can make. What are those? It’s where you enlist the help of a reputable link-building agency to acquire premium links to improve your visibility on search engines … Read more
If you grew up watching reruns of old cartoons like The Jetsons and The Flintstones, you’re familiar with the power of content syndication. Although a show like The Flintstones ended its original run back in 1966, re-airing those episodes on various networks (syndication) made the cartoon iconic for many generations to come. Had the show … Read more
Ah, link building. Our dear old friend. Perhaps the most misunderstood SEO tactic of the past two decades. Some webmasters avoid it, others give it a go internally with varying levels of success, and many choose to hire an outside agency to “take care of it,” hoping for the best. But what’s the right approach … Read more
On Thursday, September 21st, 2023, Google’s Gary Illyes took part in an AMA (ask me anything) at Pubcon Pro in Austin, Texas. Illyes touched on many topics during the session, including Google ‘un-launches’ (which apparently happen more than we think), AI content, user click data and algorithm updates. Yet, it was the claim he made … Read more
It’s no secret that traditional link-building techniques involve lots of cold outreach to website owners, but just how effective are they? Here are a few eye-opening statistics on cold outreach emails: So if you’re still spending hours sending generic outreach emails you got from a template, you need to find a new way to build … Read more
In 2018, Google invented an artificial intelligence or AI-based spam-prevention system called SpamBrain; a system used for tracking down spammy links. A few years later, on December 14, 2022, it announced it would launch a system referred to as the December 2022 link spam update; a system aimed at effectively neutralizing spammy links. This meant … Read more
Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (i.e., build it and links will … Read more
In today’s digital age, having a strong online presence is essential for any business looking to succeed, and link building plays a crucial role in achieving that goal. Quality links from the sites of real businesses that are growing are a long-term investment. In this article, you will discover a compilation of link-building companies so … Read more
February 14, 2023 | Posted by The In Search SEO Podcast Are you avoiding these three key link-building mistakes? That’s what we’re discussing today with a lady who specializes in content and link building and spoke at Mozcon in 2022. She has over eight years of experience in digital marketing. Debbie is currently … Read more
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