What Is a Keyword Phrase? A keyword phrase (also known as a keyword, keyphrase, or search query) is a specific series of words you want to focus a webpage around to rank it highly for the phrase in search engines. For example, the phrase “best coffee shops” is a keyword phrase. And it’s a keyword. … Read more
Google has announced a couple of updates to its Schema structured data support. These enhancements will improve discussion forums, profile pages, and organizations’ appearance in search engine results pages. Let’s review these changes. You’ll see how the Yoast SEO Schema framework can help you leverage them to their fullest potential. About the discussion and profile … Read more
If you grew up watching reruns of old cartoons like The Jetsons and The Flintstones, you’re familiar with the power of content syndication. Although a show like The Flintstones ended its original run back in 1966, re-airing those episodes on various networks (syndication) made the cartoon iconic for many generations to come. Had the show … Read more
Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants on its platforms. In a company blog post, Google detailed upcoming changes to Search, Maps, and Merchant Center aimed at helping small businesses stand out. These include AI-powered product image generation, enhanced … Read more
What Is CRM Integration? Businesses today use dozens (sometimes hundreds) of applications in day-to-day operations. Customer relationship management (CRM) integration ensures customer data flows seamlessly between those tools. With effective CRM integration, you can understand and meet your customers’ needs more effectively. Even when communicating with them across several channels. For example, say you run … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. If you’re hoping to win over new clients in 2023, the key is to demonstrate your expertise and value, right out of the gate. Pitching a comprehensive SEO audit of your prospective client’s website is a great way … Read more
YouTube is piloting a new feature to help marketers pick the perfect thumbnail for their videos. The Test & Compare tool, also known as A/B thumbnail testing, will provide performance data, revealing which designs drive the highest click-through rates (CTRs). Why we care. This new feature will help advertisers better understand the behavior of their … Read more
Google announced a slew of things yesterday around Google Lens, the big items is that Google Lens is coming to Google Bard. Also, Google Lens can detect skin conditions, help you shop and a lot more. Google announced most, if not all, of these things at Google I/O, so these should not come as a … Read more
What Is Keyword Clustering? Keyword clustering is the process of grouping similar keywords based on search intent—i.e., what exactly the searcher is trying to achieve. For example, people searching “king size mattress” and “king mattress” are shopping for the same type of product. And Google displays similar search results. Keyword clustering is important in SEO … Read more
Changes to Google’s search engine algorithm have occurred at a breakneck pace since Verti Group International a.k.a SEO Seattle® (VGI-SEO) first opened its doors back in 2008. What worked perfectly in 2008 will likely fail you today. With hundreds of ranking signals recognized, you will need to keep your ear to the ground and know what … Read more
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