You can’t overstate the power of a strong online presence, particularly when it comes to SEO. At the heart of SEO lies strong, targeted backlink strategies. In other words, strategies for building links from other websites that point to your site. These aren’t just digital pathways leading back to your content. They’re also crucial endorsements … Read more
While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but. Should you target a language or a country – or both? Should you choose ccTLDs (and what are those, anyway?), subdomains, or subdirectories for different versions of the website? What are hreflang attributes, and do … Read more
“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This concept is a mix of factors that help Google determine if the content is relevant and helpful enough for users, thereby prioritizing it in search … Read more
Degrees of Content for International SEO You’re probably asking: “What if I don’t have the budget to fully localize my content. But I still reaaaallllly want to reach an international audience?” First things first: Revisit Chapter 2. Is this a practical move for your business? We find that often, when businesses are a bit tight … Read more
Today’s ask an SEO question comes from Mark: “How can a small company that only ranks in its local markets begin to rank in another market? What would you do to help the small company rank in a new area?” Great question, Mark! The good news is that the answer is fairly easy and can … Read more
What is international SEO? International SEO involves optimizing your website for different regions and languages in order to ensure that it ranks well in Google Search worldwide. This strategy is essential for businesses targeting customers in multiple countries or languages, and it’s based on the use of various techniques, from structuring your website to cater … Read more
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not a specific ranking factor – and help Google determine if the content is relevant and helpful enough for users that it should be prioritized in … Read more
International SEO is the process of optimizing your website for users in different countries and speakers of different languages. Its goal is to drive more traffic from an international audience. Follow the international SEO best practices below to better target foreign markets. Looking for an international SEO checklist? We’ve got you covered. Download the checklist … Read more
– Discover how Voice Search, Featured Snippets, and other ranking factors boost your digital marketing. Ever wondered why certain websites consistently rank on the first page of Google? This is the mystery that keeps many digital marketers awake at *****. The answer lies in a three-letter acronym that, if understood and utilized effectively, can transform … Read more
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
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