What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Like this: Search engine optimization (SEO)—improvements to your website that … Read more
Blog / SEO Strategy / The Law Firm SEO Guide to Higher Search Rankings & More Leads Want to understand SEO concepts like indexing, search intent, and on-page optimization just as well as complex legal terms? If so, you’re in the right place. Today, SEO plays an essential role for businesses with an online presence, … Read more
Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance dramatically. On a more tactical level, benchmarking allows you to: Gather audience insights to better allocate budget. Assess ad quality and relevance to spark … Read more
Degrees of Content for International SEO You’re probably asking: “What if I don’t have the budget to fully localize my content. But I still reaaaallllly want to reach an international audience?” First things first: Revisit Chapter 2. Is this a practical move for your business? We find that often, when businesses are a bit tight … Read more
The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them? It’s no secret that the higher a web page’s SERP … Read more
How do you do local SEO for bankruptcy lawyers? Follow these SEO techniques, and you’ll grow your online presence and attract more bankruptcy clients from Google. Search Demand Data for Bankruptcy Lawyers According to Semrush, there are 2,942,2000 searches per month for keywords related to “bankruptcy” in the United States. And when you go down … Read more
You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house SEO or SEO agency: Which is right for your business? One … Read more
What Is Email Marketing? Email marketing involves sending targeted messages to subscribers’ inboxes to inform them of new products or services, boost brand awareness, and increase sales. Marketing emails can be used to: Engage: Keep subscribers informed and interested in your brand with compelling content, from shoppable blog posts to how-to guides Inform: Ensure customers … Read more
How do you do SEO for florists? As you know: Online marketing is essential to your success. But what kind of marketing should be your focus? And how can you make sure that your website is showing up in local search results? This definitive guide will walk you through everything you need to know about … Read more
If you’re Googling “SEO for dentists,” you already know. SEO is a fantastic way to get more patients and grow your practice. But at this point, your head is probably spinning with the countless theories, tactics, and other silliness you’ll find in this industry. Don’t worry. This is the last guide you’ll ever need to … Read more
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