What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Like this: Search engine optimization (SEO)—improvements to your website that … Read more
If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, … Read more
Many online experiences start with a search engine. This means search engines like Google and Bing are great for getting your products or services in front of potential customers. In this article, we’ll explain everything about search engine marketing (SEM), its different components, and how it all works. But first, let’s start by briefly comparing … Read more
The battle for online visibility and user engagement has become a strategic need for businesses worldwide. Twin pillars of digital marketing play important roles in determining a brand’s prominence – SEO and SEM. In this easy-to-follow comparison of SEO vs. SEM, we’ll uncover the differences between them, like how they bring in website visitors and … Read more
July 21, 2021 | Posted by Darrell Mordecai SEO vs SEM. Which is better and why. Now, before we let them fight it out, perhaps I should mention that SEM and SEO can and in many cases should work together in harmony. In reality, they are two different sides to the search engine … Read more
Did you know about 82% of people look at their smartphones before making an in-store purchase? These consumers research using search engines like Google to find information about products and services. By leveraging this habit, you can boost brand awareness and sales. Both search engine optimization (SEO) and search engine marketing (SEM) can help. Before you start … Read more
Whether you run a small business or a big one, a good marketing strategy is never cheap. You have to put money into putting your brand out there, making its name known, and convincing people to buy what you’re selling. The real-world problem is not a lot of people can afford it. This problem becomes … Read more
Moving from SEM to SEO Moving into a new role at your company, or even at another company, is daunting. We know that firsthand because we both had over 4 years of paid search experiences before making the decision to move into SEO roles at Merkle. The transition wasn’t always easy. We’ve both learned … Read more
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