The SEO topic of using a 404 versus a 410 error status code for pages not found is one of those topics that has been around for the past two decades. And now Google’s John Mueller replied to another question about it saying that the difference between the two is so minimal that it doesn’t … Read more
PR and content marketing both aim to strengthen a brand’s visibility and reputation to support business growth. But in different ways. They’re two distinct marketing disciplines with unique tactics and metrics. In this article, we’ll cover exactly what PR and content marketing are, the activities they include, and how to measure success. Let’s start. Content … Read more
What Are Key Performance Indicators (KPIs)? Key performance indicators, also known as KPIs or KPI metrics, are specific and measurable goals that focus on the bigger picture for your business. They help you evaluate whether your business is on track for achieving success. And are actionable, attainable, and time-bound. An example of a KPI is, … Read more
1. Introduction The two most common types of data structures to be used in programming are arrays and sets. They may seem to be the same, but in terms of their properties and abilities there are distinct differences. To optimize their code and make it work better, developers need to understand these differences. We’ll be … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
There are two main ways to increase your visibility through search: search engine optimization (SEO) and pay-per-click (PPC) advertising. When it comes to SEO vs. PPC, deciding which one is right for you depends on factors like your goals, budget, and target audience. In this article, we’ll break down the main parts of SEO and … Read more
Many online experiences start with a search engine. This means search engines like Google and Bing are great for getting your products or services in front of potential customers. In this article, we’ll explain everything about search engine marketing (SEM), its different components, and how it all works. But first, let’s start by briefly comparing … Read more
Both organic marketing and paid marketing can improve online visibility. But they rely on different tactics to do so. Organic marketing uses non-paid marketing tactics to reach an online audience. On the other hand, paid marketing requires you to spend money to promote your brand or message. Both of these tactics have their place in … Read more
Thinking about switching your website over to HTTPS? This guide covers the key differences between HTTP vs. HTTPS, the benefits of using HTTPS, and how to migrate from HTTP to HTTPS step by step. But before that, let’s cover some basics. What Is HTTP? HTTP stands for Hypertext Transfer Protocol. It’s a set of rules … Read more
In a nutshell, copywriting persuades a reader to take commercial action; content writing provides valuable information to build a relationship. But there’s more to copywriting vs. content writing: Different characteristics and marketing genres, different tones, different purposes, different goals. All of which we’ll cover in this article. You’ll also learn core techniques for each. And … Read more
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