According to Census Bureau data, almost 5.5 million new businesses were started in 2023. That pushed the number of small businesses operating across the U.S. to 33.3 million at the time of this writing. Standing out from the crowd has never been more critical, and standing out is the number one reason for a brand … Read more
Blog / Digital Marketing / Agency Positioning Guide for Better Clients and Business Success Picture it. A local business owner searches for “SEO agency” on Google and is completely overwhelmed by the number of options available. There are so many agencies — too many agencies — which means your agency must step up its game … Read more
The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them? It’s no secret that the higher a web page’s SERP … Read more
You type your search query into Google. Then, you see multiple business websites appear on the search engine results page (SERP). And you wonder, “how do I snag one of those top spots for my own site?” This is where search engine positioning comes in. What Is Search Engine Positioning? Search engine positioning, sometimes known … Read more
Key Points Brand positioning is a strategic process of establishing a unique and compelling position in the minds of target consumers, setting your brand apart from competitors. Brand positioning is established relative to competitors and ensures that your target consumers know the unique value you offer when they think of your brand. Successful brand positioning … Read more
421
229
714
826
543