What is a Brand Positioning Statement?

What is a Brand Positioning Statement?

According to Census Bureau data, almost 5.5 million new businesses were started in 2023. That pushed the number of small businesses operating across the U.S. to 33.3 million at the time of this writing. Standing out from the crowd has never been more critical, and standing out is the number one reason for a brand … Read more

Google Issues Statement About Support for Cross-Domain Canonicals

Google Issues Statement About Support for Cross-Domain Canonicals

Google offered a statement to clarify their support for the cross-domain canonical link element (rel=”canonical”), pointing out limitations in how they use it, saying that they “try” use the cross-domain canonicals while also pointing out where it’s not recommended. Google this week meant to simultaneously publish updates to multiple pages with guidance around cross-domain canonicals … Read more

How to write a content marketing mission statement

How to write a content marketing mission statement

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction … Read more

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