Welcome to the world of Answer Engine Optimization (AEO), a pivotal component in today’s AI-centric digital marketing landscape. As artificial intelligence (AI) reshapes how we interact with search engines, AEO emerges as a crucial strategy for businesses to stay visible and relevant. This guide delves into AEO, exploring its impact on search habits, and offers … Read more
Universal Analytics (UA) sunsetted in July 2023 and has been replaced with Google Analytics 4 (GA4). With it went some familiar features in the Audiences section. In this article, we’ll cover what you can and can’t do with the new version of Google Analytics Audiences. Need a primer on GA4 in general? Read our guide. … Read more
How To Track Map Pack Rankings One of the first steps in any local SEO campaign is to benchmark where you’re at. Specifically, you want to see where you rank in The Map Pack. And track your Map Pack rankings over time. Pretty much every rank tracker on the planet has Map Pack tracking. The … Read more
What are backlinks, and how do you get more in 2023? This website you’re on right now has 150,000 backlinks from 3,960 unique domains. And in this guide, I’ll show you 7 ways to get more backlinks like a link building pro. In fact, you’re going to learn: Let’s dive in. What Are Backlinks? Backlinks … Read more
PPC stands for pay-per-click. It’s a type of digital marketing where you pay each time a user clicks on one of your ads. To see what PPC ads look like, run almost any search on Google (or Bing). You’ll see ads displayed at the top of the results page: See the listings at the top … Read more
As a seasoned digital marketer and content creator, I understand the critical role that content plays in SEO and conversion optimization. Crafting quality content is vital for driving traffic to your website, building brand awareness, and ultimately, converting visitors into customers. However, creating an effective content that serves both SEO and conversion goals requires a … Read more
If you’re searching for “SEO for roofers,” then you already know: Search Engine Optimization (SEO) can help you get more traffic, leads, and clients. But the question is: How? In this guide, I’ll show you how to do SEO for your roofing company (even if you’re new). Let’s dive in. Roofing SEO: The Ultimate DIY … Read more
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research—the process of uncovering keywords and search terms—can only take you so far. You need to conduct keyword analysis to narrow your selection down to the most relevant and profitable terms. … Read more
Template #1: The How-to Video The How-to Video is just like it sounds… It’s a video that shows someone how to do something, like bake a cake or do a pushup. For many businesses, how-to videos will be your bread-and-butter. In fact, how-to videos are like a video version of blog content. They’re not designed … Read more
This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph. The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. The quote is … Read more
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