If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make. Essentially, the brain has a finite reserve of decision-making power, and as one navigates through many choices, this cognitive reserve becomes increasingly depleted. As a result, the quality … Read more
Microsoft is not banning ads from unverified marketers after all. Instead, the company will only pause ads in a few scenarios while Advertiser Identity Verification (AIV) is completed. Why we care. Advertisers no longer face such severe ad delivery interruptions for not being verified, however, you will still need to complete the Microsoft Ads verification … Read more
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Michael Schechter, the Vice President, Growth and Distribution at Microsoft and Bing, posted this photo on Twitter. It is of an old poster from the early days of Bing, when they went with the tagline, “decision engine.” That was so long ago but it is cool to see that he still has that poster. He … Read more
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