In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo. Mikhail Parakhin from Microsoft posted on X wrote, “After quite some work, GPT4-Turbo replaced GPT-4 in the Copilot free tier. Pro users can still choose the older model, … Read more
The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows. To address these, … Read more
OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI ****** for their SEO-related tasks. This article compares … Read more
The analysis of the SEO news content provided insights into several tools, features, and areas of knowledge that SEO specialists need to be familiar with to stay competitive in 2024: 1.Search Engine Updates: Keeping abreast of updates from Google, Bing, and other search engines is vital. This includes understanding algorithm changes, new features, and best … Read more
Microsoft announced Deep Search, a substantial enhancement to Bing’s web search capabilities, powered by OpenAI’s GPT-4. What Is Microsoft Bing Deep Search? Integrated with the advanced GPT-4 AI technology, Deep Search aims to deliver more relevant and comprehensive responses to complex search inquiries. Rather than replacing, it enriches the current Bing web search, providing users … Read more
On Wednesday, December 6th, 2023, Google unveiled its powerful new AI model, Gemini, to the public. It’s Google’s largest, most powerful, and most capable AI model as of yet – and it boasts extremely impressive multimodal capabilities. The AI-powered LLM (large language model) is Google’s answer to OpenAI’s line of GPT ******, the most recent … Read more
OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews. Screenshot from X, December 2023 This move comes after growing user feedback online, which even includes a one-star review on the company’s … Read more
Microsoft will be bringing GPT-4 Turbo to Copilot, formerly known as Bing Chat. It is unclear when Microsoft will update its AI ****** from GPT-4 to GPT-4 Turbo, but we know it is in the works. Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, who is leading up much of the Copilot team, … Read more
Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). For publishers and SEO professionals, this new capability presents opportunities as well as concerns. The captions are generated by OpenAI’s GPT-4 language model, which analyzes both the user’s search … Read more
Baidu has unveiled the latest edition of its generative AI model, ERNIE 4.0. The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s GPT-4. ERNIE is an acronym for “Enhanced Representation from kNowledge IntEgration”. Search engine plans. Baidu is planning to integrate ERNIE 4.0 into its search engine, maps, business tools … Read more
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