A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure … Read more
Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see … Read more
Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. This year, Amazon’s core belief behind its algorithm remains straightforward. They … Read more
What Is Review Schema Markup? Review schema is a type of structured data markup that provides search engines like Google with details about reviews and ratings for products, recipes, movies, and more. Search engines may use this markup to display user reviews and ratings within search results. For example, the first waffle recipe shown in … Read more
What Is Schema Markup? Schema markup, sometimes referred to as structured data, is code you add to your webpages to help search engines better understand your content. This helps them display your content in a rich format. Like this: In this example, Google has displayed an image, star rating, review count, cooking time, and recipe … Read more
What Is Video Schema? Video schema markup is a type of code that helps search engines better understand and display your video content in search results. Adding video schema markup to your webpages provides additional information about your videos. Such as the title, description, thumbnail, video duration, upload ****, and more. Google uses this information … Read more
Introduction The Content Recommendations add-on for Optimizely CMS dynamically recommends content from your site tailored to the interests of each user. Installing the NuGet Package will give you access to Optimizely’s Content Recommendations Block which uses Mustache Templating to render the data from the Content Recommendations API on a page. Although Mustache Templates provide a … Read more
On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also … Read more
Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks. Here’s a basic example of what the code can look like: <script type=”application/ld+json”> { “@context”: “http://schema.org/”, “@type”: “Movie”, “name”: “Barbie”, “dateCreated”: “2023-07-21”, … Read more
What Is Organization Schema? Organization schema is a type of structured data. It gives search engines information about your organization or business. Structured data is information in a standardized format that is easy for both humans and software to read. Schema markup is a vocabulary for creating structured data. It defines certain values within the … Read more
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