Hreflang

What Is Hreflang and How To Implement It the Right Way

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What Is Hreflang and How To Implement It the Right Way

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see … Read more

9 Common Hreflang Errors (and How to Fix Them)

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9 Common Hreflang Errors (and How to Fix Them)

Running into issues with hreflang? In this article, we go over the most common ones and show you how to fix hreflang tags with errors. Semrush’s Site Audit tool identifies tons of common hreflang errors and shows you exactly how to fix them. Try it for free. What Is the Purpose of Hreflang? Hreflang attributes are pieces … Read more

Hreflang Tags: The Complete Guide for Beginners » Rank Math

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Hreflang Tags: The Complete Guide for Beginners » Rank Math

Do you have a multilingual website and want to ensure the right language version reaches the right audience? Hreflang tags are your international heroes! Think of them as tiny interpreters living inside your website code, whispering to Google exactly which language version to show each visitor. With hreflang tags, you can tell Google, “This page … Read more

Google: Use Hreflang When Sitelinks Go To Wrong Country Version

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Google: Use Hreflang When Sitelinks Go To Wrong Country Version

Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that languages/regions won’t mix).” Daniel_Howard posted an SEO issue where … Read more

Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains)

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Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains)

We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings show that 67% of them have at least one issue. Let’s look at the most common issues you should actually care about. 56.3% have pages missing x-default … Read more

Hreflang Attribute: A Complete Guide for Beginners

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Hreflang Attribute: A Complete Guide for Beginners

Blog / Technical SEO / Hreflang: Full guide for newbies Every day, millions of French users visit global websites like Amazon.com. Although the official page of Amazon.com is in English, users can still see text and product descriptions in French. This is because Amazon’s global website has a localized version for France, ensuring that all … Read more

How Google’s Hreflang x-default Enhances Website Navigation

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How Google’s Hreflang x-default Enhances Website Navigation

Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps direct users to the appropriate language and region-neutral URL when the site doesn’t support their preferred language and region. This feature can enhance URL discovery, … Read more

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