Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There are zero Google helpful content update recoveries still but there are core update recoveries – so far. Google said fixing a helpful content update site is … Read more
ChatGPT announced that as of today it is rolling out the ability for anyone to use it without having to sign up or log into the service. Aside from some missing features, the exact same functionality is available in the free service that was previously available to users who signed up for a free account. … Read more
Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. What is Walmart Connect? Walmart Connect is the rebranded media group … Read more
Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic **** ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed **** ranges with start or end dates beyond March 20, 2024, will include incomplete reach reporting data for any Orders or Line … Read more
Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Denmark, and France. Previously only available in open beta in the U.S., Canada, and Australia, VLA will also soon be rolled out to the Netherlands, Italy, and Spain by the end of the second quarter of the year. … Read more
ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed … Read more
Blog / Google SERP / Get Google Sitelinks for Your Snippets (Organic and Paid) Sitelinks have been around for over 17 years. They help users navigate to important sections of websites directly from the SERP. You’ve surely seen sitelinks before—they appear below the Google search result, point to different pages of the website or to … Read more
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in … Read more
Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. This article covers a step-by-step bulk product optimization process for SEO, highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process … Read more
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