In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business Profiles (GBPs) stand out as a pivotal asset for enhancing visibility, engaging customers effectively, and shaping online reputations. In this article, we delve into the significance of GBPs … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google again says very few links are needed to rank webpages and links are a lot less important now. Google is testing answers in the discussions and … Read more
This is a programming note that I will be completely offline for the Passover holiday. Passover is on Tuesday and Wednesday, April 23rd and 24th and then again the following week on April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live. I will be completely offline, … Read more
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more
Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Microsoft Bing integrated in September. Why we care. Gartner predicted search traffic will fall … Read more
The EU Digital Markets Act (DMA) was designed to level the playing field in the digital sector by setting clear criteria to pinpoint “gatekeepers” such as Google. Source link
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we care. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift … Read more
You won’t want to miss this roundup covering the changes that have come down through the end of March and early April. A huge update has landed, and SEOs have learned many new ways to make the most of AI. The three biggest stories of the month come first. You’ll get a look into the … Read more
Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning … Read more
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results. This was spotted by Mike Hardaker and he shared this screenshot with me on … Read more
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