This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live. I will be completely offline, so any social … Read more
This is a programming note that I will be completely offline for the Passover holiday. Passover is on Tuesday and Wednesday, April 23rd and 24th and then again the following week on April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live. I will be completely offline, … Read more
Digital marketing is the future. But that doesn’t mean you should ignore the present—or the past, for that matter. It’s true. Social media, email, search engine, and other types of digital marketing have the potential for immense success. But at the same time, they build on fundamental principles that have always been true. And, … Read more
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or … Read more
Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to … Read more
This is just a programming note that I will be 100% offline starting Sunday ***** (September 24th) through Monday ***** (September 25th) for Yom Kippur. I am not scheduling any stories on Yom Kippur; nothing will be posted. We have a white theme going up today around 3pm ET through all of Yom Kippur (as … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. … Read more
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Thursday *****, May 25th, through late Saturday *****, May 27th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours. I will be completely offline, so any social media posts, tweets, or … Read more
So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the leads your campaigns are providing. Gulp! If your client has Salesforce as their customer relationship management (CRM) system, you can … Read more
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