Brand Breakdown: The Evolution of Black Friday

Brand Breakdown: The Evolution of Black Friday

Brand Breakdown Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for unique … Read more

Best of the Bot: Create a Facebook post promoting Black Friday deals

Best of the Bot: Create a Facebook post promoting Black Friday deals

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

Black Friday & Cyber Monday Promotion Examples for the GTA’s SMBs

Black Friday & Cyber Monday Promotion Examples for the GTA’s SMBs

As the leaves turn a vibrant array of oranges and reds throughout the Greater Toronto Area (GTA), small to medium-sized businesses (SMBs) and local entrepreneurs brace for the most exhilarating part of the retail calendar: Black Friday and Cyber Monday. These high-stakes days are pivotal for businesses as they can significantly impact annual revenues. In … Read more

Black Friday & holiday season SEO 2023: 7 tips to start preparing!

Black Friday & holiday season SEO 2023: 7 tips to start preparing!

The summer has just ended. Should you already prepare for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google isn’t something you do overnight. It’s never too early to start. So, if you have an online shop, let’s start working on your holiday season SEO immediately! … Read more

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