This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. There’s much anxiety about what the in-platform chatbot will mean for SEO results, traffic, … Read more
The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an … Read more
Over the last six months, we’ve talked a lot about Google’s new Search Generative Experience: what it means for SEO, how you should prepare, and what it may look like when it launches after its beta period is complete. But, with the beta period being recently extended, and no mass application of SGE yet seen … Read more
Here at Perficient, we work with strategic business partners and enterprise-level clients to drive strategic growth in their digital, data, and operational processes. Since the advent of ChatGPT, I find myself bearing witness to the hyperpaced digital metamorphosis taking place in businesses across the globe. Central to this paradigm shift is Artificial Intelligence (AI). Why … Read more
While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. This article highlights: Theories about SGE’s traffic impact. What we know so far. What we don’t know yet. Things to avoid. Ways to prepare for SGE. Theories on SGE’s potential traffic impact SGE will … Read more
Did you know? In 2022, Black Friday online sales totaled over $9.12 billion, and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for … Read more
I hope that you’ve never had to go through the pain of being hit by an algorithmic update. You wake up one morning, your traffic is decimated, and your rank tracker is littered with red arrows. Algorithmic penalties are not a subject I like to trivialize, that’s why the case study I am about to … Read more
A new Google Analytics is coming to town, and it’s time to get ready! This new Analytics will replace the good old Universal Analytics on the 1st of July, 2023. So if you haven’t started with Google Analytics 4 yet, don’t put it off any longer. Because from July on, your Universal Analytics will no … Read more
Are you a home remodelling contractor with an online presence? Whether you are just starting out, completely rebranding, or already have an existing website up and running, the sitemap of your web pages is essential to growing your business. A well-structured website will ensure your business reaches its full potential. What Is a Sitemap and … Read more
Google often announces algorithm updates that can alter how the search engine operates. These changes also affect the rank positions of the search results — for better or for worse.
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