Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now offers more comprehensive summaries and source links. Essentially, Google’s SGE is an interactive generative AI-powered feature that uses existing results to answer search queries. Think … Read more
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances of KOLs in digital PR for SEO, underscoring their importance in building a real-world reputation that can influence ranking factors, particularly in specialized fields. I … Read more
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more
Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? That’s where our handy list comes in. We’ve hand-picked the affiliate programs with the best reputations and highest payout potential. These companies offer competitive … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Seeing troubled waters ahead comes with apprehension, but it’s also a gift. As much as disruption is inevitable in 2024, calls to the death of SEO are … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. There’s much anxiety about what the in-platform chatbot will mean for SEO results, traffic, … Read more
In 2024, 68% of all user experiences are expected to start on a search engine. As the online world continues to expand, search engine optimization will be a top priority for business leaders going forward. Source: Oberlo From creating first-hand experiences to embracing AI personalization, there are a number of trends expected to dominate … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. One of the most impactful developments last year was in the meaning of the word “helpful” from Google’s point of view. Google employees were previously coy about … Read more
Reading Time: 12 minutes It should come as no surprise that the world of digital marketing (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as we move into another new year. By now, we all understand that 2024 is likely to see more huge, economy-rattling advancements in … Read more
Blog / Technical SEO / The Essential SEO Guide to HTTP Status Codes One of the most important things you can assess on your website is what hypertext transfer protocol status codes (or HTTP Status Codes) exist there. These codes can be very complex, often becoming a daunting jigsaw puzzle that must be solved before … Read more
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